Case Studies

Each iconic Hutton Miller commercial is created to satisfy specific needs while tapping into the universal qualities that ignite all of us. For our Case Studies, we’ve chosen three pivotal products that demonstrate our unmatched ability to break new ground in the DR landscape.

Clean Boss

Joy Mangano X Pitbull (X Hutton Miller!) launch a cleaning revolution

When America’s favorite inventor, home shopping trailblazer and TV personality Joy Mangano partnered with Armando Christian Pérez, aka Pitbull, to create a whole new kind of clean, they needed a whole new kind of marketing campaign.

Hutton Miller worked hand in hand with the Clean Boss team to conceive, produce and launch 4 successful product campaigns, igniting worldwide sales.

Blending powerful TV demos, inspiring UGC reviews and harnessing the persuasive charisma of Joy herself, Hutton Miller knows how to forge dynamic hybrid paths to the modern consumer.

Eat Cleaner All Natural Fruit and Veggie Wash , Laundry Detergent Smart Sheets, Botanical Disinfectant & Cleaner , Wrinkle Boss Wrinkle Release Spray

LamaTama

Lamatama... is the future here? YES! Social media content galore

Groundbreaking international toy company NSI created a mystical, fortune-telling, collectable blind box toy and wanted to market it completely online.

Hutton Miller turned these mischievous creatures into a viral internet sensation by producing out-of-this world creative content to take LAMATAMA from a super cool idea into a sold-out stratospheric viral cultural moment.

We know how to reach into the brains of the Instagram, TikTok, and Target shopping masses to let them know about the latest MUST HAVE. This is how Hutton Miller makes the future now.

"No one in this business can do what Hutton Miller does. They have a unique combination of creativity, industry knowledge and professionalism that always delivers for NSI.”
- Frank Landi, President and CEO, NSI International Inc.

Wet & Forget

Branding Retail Drive

Is Hutton Miller a brand builder? The answer is YES! Just ask Wet & Forget, one of America’s rising home cleaning brand stars.

They wanted brief but glorious commercials to build brand recognition and drive retail sales for its Facebook-adored bleach free indoor and outdoor cleaning products.  Hutton Miller’s creative skills made the message shine as brightly as fresh, clean Wet & Forget bathroom tiles.

Long form. Short form. All media forms. For Hutton Miller, it’s not about the TRT, it's about our client’s ROI.

Wet & Forget Outdoor Max, Wet & Forget Shower