Case Studies

Each iconic Hutton Miller commercial is created to satisfy specific needs while tapping into the universal qualities that ignite all of us. For our Case Studies, we’ve chosen three pivotal products that demonstrate our unmatched ability to break new ground in the DR landscape.

The Challenge


When Bill McAlister at Top Dog Direct challenged us to update a unique health and wellness product, we delivered creative that captured the renewed essence of how the product works. 

We mixed in dynamic testimonials, worked within strict industry regulations, and served up another top-of-the-chart winner with BeActive® Plus.

"We consider Hutton Miller not only our one and only
producer, but our valued business partners.”

- Bill McAlister, President, Top Dog Direct

The Idea

Wubble Bubble Ball

Our partners at NSI discovered this play-changing kid toy before anyone knew what it was, what to call it, or what to do with it. We took that ball and ran with it, rumbled with it, gave it to an elephant…

From revolutionary prototype to ground-breaking creative to DRTV success and ultimate retail gold, Wubble is now a multi-shaped, multi-licensed brand with multi-millions of units sold and countless children's hearts won.

"No one in this business can do what Hutton Miller does. They have a unique combination of creativity, industry knowledge and professionalism that always delivers for NSI.”
- Frank Landi, President and CEO, NSI International Inc.

The Reinvention

Calming Heat by Sharper Image

How does catalog royalty stage a retail comeback via direct response?  To deliver our partners at Allstar Innovations a successful campaign, we thread the needle between high-end product branding and channel-stopping storytelling.

With products ranging from $29 to $299, we stayed true to core brand principles, met consumer quality expectations, and still made a statement. Sometimes it takes a leaf blower to bring it together. 

The result is a line extension now 20 products deep and still expanding. Plus, a respected brand gets a well-earned welcome home from brick & mortar retailers.

"Hutton Miller is an integral part of the Allstar Innovations team, always pushing boundaries with cutting-edge production, modern marketing concepts and performance-driven creative."
- Scott Boilen, CEO, Allstar Innovations