Rukus FX Hits the Hot 20

The Toy Insider Hot 20 List, widely considered the ultimate early season Holiday Gift Guide, has named Rukus FX as one of this years must-buy toys. Prime media outlets such as NBC’s Today Show rely on the Toy Insider to provide information to their viewers and this year was no exception. As a resource to parents looking for “toys kids actually love” The TODAY Show is an excellent driving force for buyers looking to discover this years greatest new products.

The Toy Insider team prides themselves on sorting through thousands of toys to find their favorites. While the full list includes hundreds of toys, the hottest items are broken down into three lists: Hot 20, 12 under $20 and STEM10. When analyzing toys for the list, the teams review them based on five different criteria points: play value, originality, skill building, productivity and fun factor.

Having used a similar but more robust analysis to choose what we consider to be DRTV soon-to-be-hits, we are absolutely thrilled but not at all surprised to see Rukus FX gaining this much deserved attention.

The TODAY exclusive1 explains “Music lovers can mix and create their own fun tracks with this unique toy. As they punch, swipe, twist and flick the music mixer, they can loop and remix the preloaded songs to create their own beats.”

When a product this fun and unique comes along, it is clearly what the world has been waiting for. We couldn’t be happier for our clients at Kidfinity Inc. whose vision has paved the way for Rukus FX. We can’t wait to see what new creativity unfolds when kids get their hands on these now-essential freestyle, motion-controlled music-mixers!

1. Emma Stessman “TODAY exclusive: These are the hottest toys of 2022, according to The Toy Insider” September 16, 2022