The Hutton Miller Effect
As-it-happens reporting on the metrics, media and mojo of these modern HM times.
What makes a sticky jingle?
Repetunitis, Melodymania, Song Stuck Syndrome, the Jukebox Virus…there are many names for the phenomenon, but the experience is practically universal: a piece of music repeats again, and again, and again…but only in your mind. Repetunitis can strike anyone, anywhere, at any...
The Rhyming Mindset
It was a hot, sticky day in Black Mountain, NC. As I was dreamily turning slow circles in a hammock chair my 12-year old niece approached me with intensity. She grasped me by the shoulders and spoke earnestly: “It’s unSTOPpable!...
4 Stars for Fuller Full Crystal!
In Response magazine’s exclusive monthly snapshot of product and campaign reviews from the SciMark Report, Jordan Pine gives Fuller Full Crystal a rating of 4 out of 5 stars! This Hutton Miller spot was created for our friends at SAS...
True Top Producers!
The numbers are in! Jordan Pine’s Scimark Report has released the list of True Top Producers for mid-year 2018. Happily, Hutton Miller continues our 5-year stretch of consistently placing in the top 3 of the True Top Producers category. This...
HM’s New Camera is Seriously Epic
Hutton Miller is Red with excitement to announce that we have added the brand new Red Epic-W Gemini 5K Camera to our award winning, profit generating, marketing machine! As anyone who follows our instagram account (follow us!) knows, the kinetic...
Gemini 5K delivers cutting edge Video
Here at Hutton Miller, we constantly strive to maintain the highest levels of creative and technical capacity in order to deliver the production our clients have come to know and love. Our creative team is built from talented individuals who,...
All Star Smiles: “Call for Dentists”
All Star Smiles Foundation exists to eradicate the disease of childhood tooth decay by providing free dental care to underserved children. The #1 reason kids visit the emergency room, and the #1 reason kids miss school is due to dental issues!...
Mid-Year True Top 50 Producers!
It’s time once again for the TRUE TOP 50, courtesy of DRMetrix and The SciMark Report. This essential report covers the first half of 2017 and features the most-aired DRTV campaigns in rank order. It’s an invaluable reference point for learning which advertisers are...
Scrubtastic Spins into Battle
What happens when a head-to-head competition between two similar products is joined by a third contender with a highly credible shot at grabbing market share? Things get interesting. Pine’s Scimark Report has long been the industry go-to source for research and analysis of...
Today Show: 2 out of 3 ain’t bad!
Just in time for holiday gift season, the Today Show’s Rossen Reports team tried out three “as seen on tv” products for women. Out of the three items chosen, two – Spray Perfect and Secret Extensions – were Hutton Miller...