The Hutton Miller Effect

As-it-happens reporting on the metrics, media and mojo of these modern HM times.

Archive

Emson & Granite Rock: Red Hot!

This just in: EMSON wins Advertiser of the Year at the 2019 Adsphere Awards! These annual awards honor the top advertisers and brands in the direct response television industry and are presented by DRMetrix, a leading industry research company. We couldn’t be more...
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Tunes Behind the Tunes

I know a bar called The Great Jones – a small, dense, bright-orange gem tucked between a fire station and Basquiat’s first proper studio in the Lower East Side. I used to work there. The Jones was low profile enough...
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The State of Play

There is a prevalent misconception in our culture that “Play” ends with childhood, and is replaced by “Work.” This assumption is highly suspect, and I’m not the only one who thinks so. Fred aka Mister Rogers did not agree with the implication that play...
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The Power of Spilled Milk

Just another…yawn!…ordinary day: wake up, dress, pour a gallon of milk near your cereal bowl and watch it cascade over the breakfast table. Does this remind you of your ordinary morning? I doubt it (and if so you should be reading this instead). We...
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The Voiceover Obsession

What’s the second biggest question we get from our Youtube followers after ‘Where do we get it?’ It’s ‘Who is the voiceover!?’ The friendly, calm, self-assured voice of Nutrislicer is the latest to intrigue the VO-obsessed segment of the Youtube public. Were we surprised that the...
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What makes a sticky jingle?

Repetunitis, Melodymania, Song Stuck Syndrome, the Jukebox Virus…there are many names for the phenomenon, but the experience is practically universal: a piece of music repeats again, and again, and again…but only in your mind. Repetunitis can strike anyone, anywhere, at any...
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The Rhyming Mindset

It was a hot, sticky day in Black Mountain, NC. As I was dreamily turning slow circles in a hammock chair my 12-year old niece approached me with intensity. She grasped me by the shoulders and spoke earnestly: “It’s unSTOPpable!...
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4 Stars for Fuller Full Crystal!

In Response magazine’s exclusive monthly snapshot of product and campaign reviews from the SciMark Report, Jordan Pine gives Fuller Full Crystal a rating of 4 out of 5 stars! This Hutton Miller spot was created for our friends at SAS...
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True Top Producers!

The numbers are in! Jordan Pine’s Scimark Report has released the list of True Top Producers for mid-year 2018. Happily, Hutton Miller continues our 5-year stretch of consistently placing in the top 3 of the True Top Producers category. This...
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HM’s New Camera is Seriously Epic

Hutton Miller is Red with excitement to announce that we have added the brand new Red Epic-W Gemini 5K Camera to our award winning, profit generating, marketing machine! As anyone who follows our instagram account (follow us!) knows, the kinetic...
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