The Hutton Miller Effect

As-it-happens reporting on the metrics, media and mojo of these modern HM times.

Archive

DRMetrix Loves Full Crystal

Full Crystal Full Exterior hits #13 in DRMetrix Weekly Top 40!  This is a sequel to Full Crystal, which was No. 24 on the 2018 True Top 50 and is ranked No. 14 this week. Full Crystal Full Exterior is a home exterior cleaning...
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Gemini Twins: Together At Last!

Hutton Miller has added a second RED Gemini Camera to our technical suite, and we couldn’t be prouder of our Gemini twins! Geminis love to entertain, captivate attention and create big laughs.  Therefore, Gemini is the perfect name for the camera Hutton...
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Hutton Miller Wins True Top Producer!

With nine big hits on the Scimark Report’s True Top 50 of 2018, Hutton Miller rocketed past all mid-year contenders to grab the crown for True Top Producer! Congratulations to Emson for Granite Rock & Nutrislicer, SAS Group for Fuller Full Crystal & for Fuller Brush Pane Dr.,...
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HM Speaks at the International Housewares Show

We were honored to participate in the international housewares show in Chicago last weekend, where John Miller delivered a keynote speech at the Inventors Review entitled “How Commercials and Direct Response Marketing make Good Products have Great Sales.” Having spoken...
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Emson & Granite Rock: Red Hot!

This just in: EMSON wins Advertiser of the Year at the 2019 Adsphere Awards! These annual awards honor the top advertisers and brands in the direct response television industry and are presented by DRMetrix, a leading industry research company. We couldn’t be more...
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Tunes Behind the Tunes

I know a bar called The Great Jones – a small, dense, bright-orange gem tucked between a fire station and Basquiat’s first proper studio in the Lower East Side. I used to work there. The Jones was low profile enough...
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The State of Play

There is a prevalent misconception in our culture that “Play” ends with childhood, and is replaced by “Work.” This assumption is highly suspect, and I’m not the only one who thinks so. Fred aka Mister Rogers did not agree with the implication that play...
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The Power of Spilled Milk

Just another…yawn!…ordinary day: wake up, dress, pour a gallon of milk near your cereal bowl and watch it cascade over the breakfast table. Does this remind you of your ordinary morning? I doubt it (and if so you should be reading this instead). We...
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The Voiceover Obsession

What’s the second biggest question we get from our Youtube followers after ‘Where do we get it?’ It’s ‘Who is the voiceover!?’ The friendly, calm, self-assured voice of Nutrislicer is the latest to intrigue the VO-obsessed segment of the Youtube public. Were we surprised that the...
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What makes a sticky jingle?

Repetunitis, Melodymania, Song Stuck Syndrome, the Jukebox Virus…there are many names for the phenomenon, but the experience is practically universal: a piece of music repeats again, and again, and again…but only in your mind. Repetunitis can strike anyone, anywhere, at any...
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