The Hutton Miller Effect

As-it-happens reporting on the metrics, media and mojo of these modern HM times.

Archive

Happy Thanksgiving!

Whether you plan to spend this Thanksgiving carving turkey, connecting with family or climbing solo up the closest mountain range, we wish you the best. We are so grateful to all our friends, partners, clients and crew for all you...
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InstaGrip Grabs Great Review!

It’s always great to be recognized for producing amazing creative. And when you combine fabulous production with fabulous product, you’ve really got something to crow about! In this week’s SciMark Report, Jordan Pine gave one of his coveted thumbs-up reviews to InstaGrip,...
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Hutton Miller joins ERA

After two successful decades in DRTV, Hutton Miller is finally an official member of the Electronic Retailing Association! ERA is the only trade association to represent global leaders in the $300 billion direct-to-consumer marketplace and we’re confident that our membership in...
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Instant Trainer Earns Top Dog Marks

We are always proud of our creative work. (The secret is a proprietary blend of art and marketing!) But a great spot always starts with a great product. Part of what makes the DRTV business so rewarding is the way...
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America Loves the Pitch!

At Hutton Miller, we look forward to reading Jordan Pine’s SciMark Blog because he always has his ear to the DRTV ground. This week, in addition to informative reviews, he shared a promo featuring a Pitch Battle on Steve Harvey’s talk show. In case...
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Positive Reviews = Awesome Impact

At this time of year, when many of our clients are approaching a new sales cycle full of hope and aspiration, it’s encouraging to see the positive reviews and responses to the products that are rolling in from moms, dads,...
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Kids fall in love with Seat Pets!

Hutton Miller loves toys! And we knew Seat Pets — a plush with a purpose — would resonate with kids. It was a fun spot to produce and now we know these little critters (and our creative) are winning the hearts and...
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Gearing Up for Dallas!

The Fall Toy Preview, aka the Dallas Toy Fair starts on Tuesday. We want to send out a big Hutton Miller “KNOCK ‘EM OUT!” to our toy clients who are currently gearing up for the event. We know it’s an...
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Time to Play Magazine: Why Codee is Fun!

The editors at timetoplaymag.com have rated Codee, a brand new toy by Techno Source 3.5 stars for FUN, 3.5 stars for repeat play, and 4 stars for assembly and construction. Why’s it FUN? According to the magazine “it will appeal to kids who...
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Hutton Miller Spots on Top Short Form IMS List

Congratulations to our friends at Plymouth Direct! Two of their campaigns hit the July 2012 Top IMS short form list in September’s Electronic Retailer. The top-selling auto headlight repair system Fast Brite hit #11 and every dog owner’s best friend Instant Trainer featuring Taylor Baldwin ranked...
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