The Hutton Miller Effect

As-it-happens reporting on the metrics, media and mojo of these modern HM times.

Archive

4 Spots in the Top 25!

Congratulations are in order for four great products. The IMS Short-Form Retail Products Sold on TV List for April 2013 list is in and 4 of the spots we created are in the top 25! Way to go Seat Pets...
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#1 Housewares! #4 Beauty!

Congratulations to our friends at Lenfest Media and Ontel Products! Wraptastic (Lenfest) charted #1 Housewares spot on the Jordan Whitney Top Traditional Short-Form Categories for April 2013, and Pink Armor Nail Gel (Ontel) charted at the #4 spot for Beauty...
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Mario Batali Loves Rollie Eggmaster

The Rollie Eggmaster continues to ride the viral tidal wave! One of the most recent flashes of media praise came this Monday morning on ABC’s “The Chew” – a morning cooking talk show co-hosted by Mario Batali, Daphne Oz, Carla Hall,...
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Wraptastic & Pink Armor: Chart Toppers!

Congratulations to our friends at Lenfest Media and Ontel Products for the superb performance of their products: Wraptastic (Lenfest) and Pink Armor Nail Gel (Ontel). According to the JW Greensheet, Wraptastic has officially topped the charts as the Number One! Housewares Short...
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Seat Pets & Tummy Stuffers zoom up the Charts!

Congratulations are in order for our friends at Jay@Play. Two of their exciting DRTV spots ( both Hutton Miller productions) have charted on Jordan Whitney and the IMS National Cable DR Spot Ranking! Jordan Whitney’s list of the TOP 75...
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Rollie Eggmaster Cracks Up Colbert Nation

Stephen Colbert dedicated an entire segment of his show to Rollie this week and declared: “Folks, this is what we’ve been waiting for.” First Jimmy Kimmel, now Stephen Colbert. Why are the sharpest wits on television all talking about the ground...
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Tag Away Races Up Rankings

The all-natural skin tag remover Tag Away, Plymouth Direct/Direct Response’s runaway hit, raced up to the No. 4 spot on Jordan Whitney’s February short form ranking in the personal care category. Tag Away is taking retail by storm as well, with placements in...
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Rollie Eggmaster hits Jimmy Kimmel Live!

Rollie™ Eggmaster has made it big on late night TV! Check out Jimmy Kimmel’s fun review of this new kitchen must-have, including clips from the Hutton Miller-produced commercial (about 10 minutes in). Rollie will become celebrated for generations to come for reshaping egg...
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Longest Running Infomercial!

Congratulations to our friends at Derma Wand! The Infomercial Monitoring Service Corporation has recently announced that Derma Wand made the list of Top 10 Longest Running Infomercials. The IMS rankings are based on media, frequency and longevity, and are a good indication of the staying power...
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Hutton Miller: Short-Form Excellence!

We’re pleased to announce that Hutton Miller has just won two Jordan Whitney Awards for Short Form Excellence! Tag Away and Pink Armor Nail Gel won for Best Before/After Use in a Short-Form Presentation, and Best Short-Form Beauty Product, respectively. We are so honored to be recognized...
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