If you travel regularly by air, then you are undoubtedly familiar with the Skymall magazine in the seat back in front of you. While jokes about the addictive nature of the magazine abound (In his Blue Collar Comedy Tour film, comedian Bill Engvall compares it to crack cocaine) the magazines’ power to connect directly to consumers is no joke. With an annual circulation of approximately 20 million copies distributed in airplane seat pockets, the SkyMall catalog is seen by approximately 88% of all domestic air passengers in the United States, reaching more than 650 million air travelers annually. This is great news for three of our clients. Mister Steamy, Gyro Bowl and Eggies have all landed coveted spots in this prime retail real estate.