NEWS


HM’s New Camera is Seriously Epic

May 21, 2018

Hutton Miller is Red with excitement to announce that we have added the brand new Red Epic-W Gemini 5K Camera to our award winning, profit generating, marketing machine!

As anyone who follows our instagram account (follow us!) knows, the kinetic energy of a machine is the sum of the kinetic energies of its moving parts.  Things move pretty fast, and as a production company doing business as a hit-making machine, our moving parts need to be cutting edge.  When it comes to cameras, our new Red Epic-W cuts through the competition.  

Red Cameras not only pioneered cinematic quality videography, they continue to set the standard.  The New York Film Academy wrote in 2015:  As digital cameras have become the norm in 21st century movies and production work and more and more films and clients want their projects shot in 4K resolution, RED cameras have become a staple on film sets around the world.  It could be argued that RED was essentially ahead of its time in the company’s belief that the future of film was in 4K resolution and thus sought to create a digital camera that could truly look as good, if not better than film, while being significantly smaller and more portable.”  

Fast forward to today, and we’re living in a 5K landscape, with a sensor designed for shooting film in outer space!  What does this mean for our clients?   The best possible quality video for standard conditions, AND unprecedented low-lit, nighttime and naturally lit conditions shot in full dynamic range, without sacrificing detail.  It’s the jam, baby. 

We live and breathe to give our clients the absolute best production values available today.  The extrinsic reward of consistently placing best-in-category for direct Response marketing is nice, but above it all, we love the process of making great work.  We keep our creative team and talent fueled to perform their best work in part by giving them the best tools.  Keeping all of these elements finely tuned is not only a joy, it’s our passion!